Social media brings benefits to sales representatives. Social media allows sales people to connect with potential clients who may be interested in their products or services. Social sites allow quick responses to potential or current customers who may inquire with questions. Financial intuitions can benefit by allowing sales people to use social media as a new sales channel. Nelson reports that 87.6% of sales planners using blog, forum, and social media, gained new clients (Nelson, 2010). Salespeople who aim to create value for their customers can attempt to help them in achieving their goals with social media. It is difficult for salespeople to create value for their customers through information with no value. Rather, sales people should offer solutions continuously on social sites to earn and maintain trust (Agnihotri, Kothandaraman, Kashyap, & Singh, 2012).
Providing constant feedback and building strong relationships with social media users increase the ability to bring in more customers through word-of-mouth. According to studies by Market Force, friends’ posts on social media sites influence 81 percent of United States consumers (dexone.com, 2012). Banks can benefit by word-of-mouth by providing social media content in driving purchase decisions.
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