Social media is an overall strategy for marketing or public relations because it touches every department in any organization. Social media is critical for business in order to grow and reach new customers, but can also negatively affect a company’s image by containing harmful information. Banks need to have a team to monitor what the public is saying about their company. Monitoring and engaging the public on social sites is crucial to avoid unwanted information from going viral and harming the image of any bank. Businesses that do not have a presence to monitor their networking sites will struggle to find and stop harmful information that can go viral. Without the ability to respond to negative information from spreading on networking sites, a bank will see customers switching to other banks and potentially see revenue drop. Therefore, having a social media presence and monitoring the site is crucial for financial institutions.